Read it. Enjoy it. And subscribe to it too!

The Nov/Dec issue of Faith Today is finding its way to you, if you subscribe. And hopefully you do! This issue includes an interview with Christian broadcaster and Crossroads CEO Lorna Dueck who tackles that very issue head on – Why should we bother to subscribe or donate to the production of Christian TV, magazines or books? Especially when so much is available for free online.

We like that you read it. We love when you subscribe to it. www.faithtoday.ca

Lorna was quick with a thoughtful answer. “Just like we’ve built leadership for our churches, we need to build up leadership for media. You have scores of young people going off to study journalism. We need places for them to serve. Faithful Christians subsidize Christian media in Canada.”

No one would ever argue, “We don’t need to worry about building up future Christian leaders. We can just recruit anyone with any kind of secular education, and they can learn on the job.” We all know the years of learning, mentoring and spiritual formation that go into developing future pastors and urban missionaries. We all sacrifice to ensure our seminaries and other ministry training programs continue. We love it when a young adult comes to minister in our community, and we invest in them as best we can.

We know our future leaders need godly communities where they can practise, develop their skills and learn to integrate their faith and work. Let’s not overlook the truth that Christian media ministries are also those kinds of places.

It’s never been simply about paying for what we consume. It’s about supporting institutions – or in fact teams of Christian communicators– that help sustain our shared Christian values into the future and help connect the Canadian Church.

Supporting Christian TV, magazines, authors and other creative producers ensures we have healthy material to feed our souls, rather than assuming we’ll always be able to find something worthwhile in whatever the mainstream media happens to produce based on whatever values are commercially profitable at the moment.

Christian journalism from our own country is especially valuable. We tell stories others don’t. We ask questions others won’t.

As you enjoy the next issue of Faith Today magazine and celebrate Advent and Christmas, and look ahead to the new year, we ask for your prayers and other support for our work on your behalf. As we remember to care for our pastors, let’s also care for our local Christian journalists, editors, broadcasters and artists as well. After all, we’re all on the same team, serving the same Lord, seeking to advance His Kingdom. May it come soon.

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